In an unexpected move, Arlo is increasing the cost of its Secure Plus subscription service. This price hike is not without added benefits, as the company plans to incorporate more AI features and cloud video storage into its offerings. However, this could still represent a significant increase in expenses for many of its users.
The Arlo Secure Plus subscription, which currently costs $14.99 per month or $149.99 per year, will jump to $19.99 per month or $199.99 per year. This 33% price increase is sure to be a point of contention among users, especially those who have been long-term subscribers.
Despite the increased cost, Arlo assures users that they will receive more value for their money. The upgraded Secure Plus subscription will now include advanced AI detection features and extended cloud storage. The AI capabilities are designed to detect people, vehicles, animals, and packages, providing users with a more accurate and reliable monitoring solution. The extended cloud storage allows users to store their video recordings for up to 60 days, a significant upgrade from the previous 30-day limit.
Moreover, the company plans to roll out a new feature called e911. This service will allow users to contact emergency services directly through the Arlo app, regardless of their location. For instance, if a user is away from home and an alert is triggered, they can immediately contact their local emergency services through the app, adding an extra layer of security.
The price increase for the Secure Plus subscription is set to start in March. Existing subscribers will have until their next renewal to decide whether they wish to continue with the upgraded service or seek alternatives. Arlo, understanding the potential backlash from its users, is offering a 25% discount on the first year of the upgraded subscription for current subscribers. This is an effort to ease the transition and maintain a positive relationship with their user base.
While the price increase has caused some discomfort among users, Arlo remains adamant that the added benefits outweigh the additional costs. The inclusion of advanced AI features, extended cloud storage, and the e911 service, aim to provide users with a more comprehensive and reliable home security solution.