Financial services giant UBS is exploring the use of public Ethereum blockchain for the purpose of offering digital asset investment products. The move comes as part of the firm's broader strategy to capitalize on the rising demand for Crypto-based financial products and services. UBS is keen to explore the use of Blockchain technology and cryptocurrencies for their potential to revolutionize various aspects of the financial industry. They believe that the adoption of this technology could help in reducing costs, enhancing efficiency, and providing better transparency and security. The firm is reportedly planning to use zkSync, a layer-two scaling solution for Ethereum, for this ambitious project. zkSync is designed to scale Ethereum in a secure and sustainable manner, making it an ideal choice for UBS's use case. UBS's interest in Ethereum is significant as it suggests that the financial giant might be planning to launch its own digital asset using this platform. This would make them one of the first major financial institutions to make such a move, signaling a shift in the banking industry's approach towards digital assets and blockchain technology. According to reports, the UBS project is expected to involve tokenized gold. This could allow investors to trade and invest in the precious metal in a more efficient and cost-effective manner. The move could also pave the way for other types of asset tokenization in the future, offering new opportunities for investors and businesses alike. The exploration of blockchain technology by UBS underscores the growing interest and acceptance of digital assets and Cryptocurrency in the traditional finance sector. As more financial institutions begin to recognize the potential of these technologies, it's likely that we'll continue to see increased adoption and innovation in the space.