As the world of streaming services continues to evolve, Amazon has made a bold move to expand its Prime Video service. Amazon has added a new feature known as "Fast Channels", which enables viewers to flip through channels just as they would on traditional television. This feature aims to take the online streaming experience to a new level, resembling the traditional TV viewing experience.

The introduction of Fast Channels is seen as a significant innovation in the streaming industry. The feature allows users to surf through channels in real time, thereby revolutionizing the manner in which viewers consume content. This move is expected to boost the popularity of Amazon's Prime Video service, especially among viewers who enjoy the conventional TV-viewing experience.

Notably, Amazon's Fast Channels feature includes a variety of channels. Among these is the highly esteemed PBS channel, which is known for its high-quality content. The integration of such prominent channels into Amazon's streaming service underscores the company's commitment to providing diverse and quality content to its viewers.

Amazon's move to introduce Fast Channels seems to be a strategic one in the highly competitive streaming industry. With other major players such as Netflix and Disney+ constantly innovating to capture market share, Amazon's Fast Channels feature could potentially give it an edge in the race.

In conclusion, Amazon's new Fast Channels feature on its Prime Video service is a game changer in the streaming world, blending the old with the new to provide a unique viewing experience. As the battle in the streaming market intensifies, such innovations may become increasingly crucial in attracting and retaining viewers.