Annapurna taps Netflix exec for its beleaguered gaming label

Netflix has recently appointed Leanne Loombe as the head of its beleaguered gaming label. Loombe previously served as the head of Riot Forge at Riot Games, and has over 15 years of experience in the gaming industry. She has previously worked on major franchises such as 'League of Legends'. Her appointment comes at a pivotal time for Netflix, as the streaming giant looks to expand its operations beyond TV and film, and into the lucrative video game industry.

Netflix's gaming label has faced several challenges since its inception. Despite launching several games, the label has struggled to gain traction and has failed to produce a breakout hit. This has led to criticism from investors and industry insiders, who question the viability of Netflix's foray into gaming. However, Netflix remains committed to its gaming ambitions, and believes that Loombe's experience and leadership will help steer the label in the right direction.

Before joining Netflix, Loombe was the head of Riot Forge at Riot Games, where she oversaw the development of multiple titles. Prior to that, she worked for Electronic Arts, where she helped develop some of the company's most successful franchises. Loombe also has experience working with independent developers, which could prove advantageous as Netflix looks to diversify its gaming portfolio.

Loombe's appointment comes as Netflix continues to face increasing competition in the streaming market. In addition to traditional competitors like Amazon and Disney, the company is now facing competition from tech giants like Apple and Google, who have launched their own gaming services. By expanding into gaming, Netflix is hoping to gain a competitive edge, and attract a new audience of gamers.

In a statement, Loombe expressed her excitement about the new position, and said she was looking forward to helping Netflix build a world-class gaming portfolio. She also said that she believes in the potential of games to tell compelling stories, and sees a lot of synergies between gaming and Netflix's core business of storytelling.